Wait. Eighty percent? What happened to the other twenty?
This is the twenty percent that can’t read. No, they’re not illiterate. They’re actually very intelligent and highly educated in a lot of cases. They’re people who have trouble with the sense of sight. Some are blind, others partially. Some from glaucoma. Some from detached retinas. And for many, this change came in the later years of their life.
And now, they wait patiently. They wait for someone to read audio to them. Or record a novel in audio format. Any audio format. Any novel.
And they wait.
So, here is the easiest way you can help this twenty percent to enjoy your book: Record it. Go to ACX.com. It is THE Audiobook Creation eXchange. Want to read your own book? Great! Record it and send it to them. They’ll help with the formatting, and they’ll help open it to audible.com and iTunes.com, as well as track most of the sales. Prefer to have someone else read it? Great! That option is open, too. And if you are on a shoestring budget and prefer not to pay for the whole thing at once, then there’s a possibility of revenue sharing with the producer. Hey! It’s an option, and a pretty good one at that. You get to specify the dialects and accents of the people reading your story, and you get to review that selection by listening to these people audition for your book. Go for it. Capture that extra twenty percent of the market.