3 S.R. Johannes: Friday's Marketing Round up (1/15)

Friday, January 15, 2010

Friday's Marketing Round up (1/15)

Couple Reminders

We have some exciting stuff starting up in February. Not only will Marketing Mondays be more topic specific (twitter, blog tours, etc). But we will be having a few special events:

1) Teen panels discussing how to best market to teens.
2) Smart Chick Kick it Tour gals (Melissa Marr, Kelley Armstrong and Alyson Noel) stop by to discuss their combined tour.
3) Many marketing experts stopping by: Daisy Whitney (New Media Guru), Carolyn Howard-Johnson (Frugal Book Promoter), The Amanda Project, and Elizabeth Bird (NYPL).

Also a SECRET CONTEST will be announced in Feb. I can't say too much yet, but I'll mention a couple clues to get you interested. Query expert, Elana Johnson, a week of Marketing Gurus, free agent query critiques, a HUGE Prize from my agent, Alyssa Henkin (for unagented authors) and Massive Marketing Prize (for agented/published writers.)

Of course you will have to be a follower of my blog and Elana's to win.

The next steps will be announced later. :) It will be fun and you will win a lot of cool stuff.


Marketing Roundup


Here are my favs for this week - it was a busy week in Marketing.

Daisy's Digital Do's and Don'ts - LILA interviews Daisy Whitney and picks her brilliant brain on the best way to do Vlogs. (BTW follow LILA - they will make you laugh!)

Twitter from an author's perspective - Lisa Schroeder, author of I Heart You, You Haunt Me, just released her third book and discusses how Twitter has helped her market her books.

Market Yourself. Or Not. Elana Roth's reiteration of today's conventional wisdom about Internet marketing and becoming an influencer.

Free advice on Publicity for your Novels - Having a personal publicist won't necessarily make the difficulty go away.

You're not spending a lot of money marketing
- If you’re willing to put the time in yourself, you can do almost all of your book marketing for free.

Market Yourself, Market Your books - If you have not already ventured onto online reading communities and other sites that can help authors spread their work, there is no better time than now!

How to find your Audience - Here's how readers find you and how you can find them. Part 2 continues the discussion with advice form authors.

Discussion of Sell Through - Sell-through is something that most first-time authors don’t know much about. It's not always about the sales numbers.

Reaching Your Target Audience Online - Greg Pincus wants you to think strategically about who you’re going to reach online and how you’re going to do it.

Marketing Lessons I learned in Kindergarten - We can do more by working together than working alone. When we interact publicly, or with the public, we need to be nice.

Broaden your concept of conferences - Almost every industry--even every sub industry--has a conference each year. Your job is to find the one that attracts people who would be interested in your book.

Have a great week!

21 comments:

Elana Johnson said...

Oh, freak, I CAN NOT WAIT for February! It is going to rock the world!

As always, great links, Shelli!

Christina Lee said...

Hot Damn--can't wait. Follow you and Elena--already been checked off, girlfriend!! Have a great weekend!

Steena Holmes said...

February sounds exciting!

Shannon O'Donnell said...

February sounds fabulous! Thank you for the treasure trove of links. :-)

V. S said...

I can't wait to hear about the Smart Chick Kick it Tour!!! YAY!

Crystal said...

Ooooh, Shelli, the anticipation! Can't wait till February gets here, now! And thanks for the cool marketing links . . . will read them over the weekend (I'm leaving work now).

Enjoy your weekend! :)

lisanowak said...

Sounds like you've got some exciting stuff coming up. I just subscribed to Elana's blog. Jeeze, I see that chick EVERYWHERE! :)

Kristi said...

So many links, so little time. Thanks for these and I can't wait for Feb. :) Happy Friday!

Frankie Diane Mallis said...

WOW! So much amazing advice and Feb looks exciting. Can't wait!!!

Corey Schwartz said...

Wish could we skip to February now. Only good thing about Jan is thew return of American Idol!

Catherine Denton said...

Can't wait. I'll have my notebook ready.

Lisa and Laura said...

Ooh! Mysterious contests!?! FUN!

And thanks for the shout out! I hope we live up to your recommendation.

Janet Johnson said...

Secret Contest . . . fun! Can't wait. :) And great links.

Christy Raedeke said...

Ooooh, I'm very excited about your SECRET contests!

Stina Lindenblatt said...

Great stuff as usual! I can't wait for Feb!!!

Daisy Whitney said...

Thanks for including me in your roundup!

Tara McClendon said...

It sounds like fun is in the air. Hooray.

Gail said...

Getting excited about February! Glad I'm a follower of both you and Elana J's!
Bring on the mystery!

Anita said...

Awesome post, as always...And a SECRET contest in Feb...who could resist that???!

Danyelle said...

February's going to be awesome--just like you. :) Thanks for the links!

Christina Farley said...

Usually Feb is my not so like it month but now I have something fun to look forward to! Yeah!!!!