Here are my fav posts on marketing your books:
A Book's Production Process - Learn how books are put together from cover to copy. (
Though this is not traditional marketing, I like this article because it gives you an idea of what goes into the book cover and book copy. As we all know that is what sells our book so I thought it was an interesting article for this week's roundup.
7 mistakes publisher's make when creating a book - Did you know 75% of booksellers say that the cover is the most important element of the book. No wonder we get nervous! John Kremer lists things you should avoid in a book cover. (This is for all those agent and editor lurkers - you know who you are ;)
Jacket Copy sells books - As authors you usually get a chance to see and possibly review your jacket copy. KNow what to look for!
Is marketing an art or a science? Seth thinks it's both. (So do I!)
When giving away free ebooks makes sense. Alot of authors give away free ebkkos to drive up their sales. Find out when that rerally works and when it doesn't.
Combine Virtual Tours with Live Tours - Authors can combine online book touring with live book touring and still reap the benefits of never having to leave their house, not to mention how much money it saves all the way around.
Have a great weekend! ;)