Here are my favs for the week:
Marketing controversy over The Liar book cover - While I have heard only good things about Justine's novel itself, the blogs have lit up with frustration and shock over the cover. The book is about a mixed race teen with self described dark skin and short black hair but the cover depicts a Caucasian teen with long brown hair. What do you think about it - think about it from a marketing perspective. Does color matter? Even E Lockhart got in on the buzz.
Article marketing offers free exposure. Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc. How can it get you exposure?
Ranking ebook sales? - USA Today Best-Selling Books List becomes the first major book bestseller list to include ebooks in its rankings. So what does that mean for publishers and authors?
Social media - is it a tactic? Is it marketing? - In the world of Social Media Hybrid Marketing people and relationships seem take second or third place to creating a buzz and gaining traffic.
Today's top twitter trends to watch. Last time, the trends were different. here are an additional 5 trends that are shaping the way brands communicate.
Have a great weekend! :)