Monday, February 09, 2009

Marvelous Marketer - Krista Marino (Sr. Editor/Delacorte Press)

Marvelous Marketers: Krista Marino, Senior Editor
Delacorte Press (Random House Kids)

Hi Krista! Thank you so much for taking time out of your schedule to be with us today. Before we get into your marketing advice, can you tell me a little about yourself and publishing house.

I am a Senior Editor at Delacorte Press—an imprint of Random House Children’s Books. Delacorte publishes middle grade and young adult fiction, so I’m only looking to acquire books that fall into those categories. The genres I work on are far-ranging, though. Lately I’ve been acquiring darker projects. I think it’s a reflection on where our world is today. Teenagers just aren’t really looking to read light, happy books--and I guess I’m not, either. One of my upcoming books perfectly encapsulates this world anxiety. THE FOREST OF HANDS AND TEETH by Carrie Ryan is a story about hope set in a post-apocalyptic world.

In your opinion, how important is social networking? Facebook, MySpace, Twitter, GoodReads etc.

At Random House we’ve found that this is a HUGE part of an author’s success. You can quietly build a solid fan base by keeping (and maintaining regularly) a blog and website. And the more authors you connect with, the better your networking tools become. You can follow Random House . Facebook seems to be the social networking site of choice these days, but a personal blog could be even more useful in creating a feeling of intimacy with your readership.

How important is technology to an author’s marketing plan?

Because teens are on the internet more and more, we’ve really turned our marketing focus toward this venue. I think it’s very important you are out there—that you have a presence—on the internet.

Do you feel it is beneficial for authors to team up and promote books as a group? Why?

Yes. It’s very beneficial. And the more authors you have out there talking your books up the better. Any champion you can get with a venue that reaches the public is useful. The internet seems to be the most cost-effective venue out there these days and there are several groups that are taking advantage of this, organizing online, and pooling money for group marketing projects.

What things do you expect an author to do on their own?

We expect an author to do anything they can to support their book. These days, a website is a basic necessity. Then you can build up from there to Facebook and Myspace and other online communities. Not only for marketing, but for building connections within the industry. Librarians, teachers, other authors—the more people you know, and the more friendly you are, the better off you’ll be. Many of my authors have parlayed their relationships into blurbs for their debut novels. That’s something that goes far.

Thank you again for sharing your marketing advice!

18 comments:

Lapillus said...

I just love these interviews Shelli. They are invaluable!

Thank you. And thank you Krista Marino for taking the time!

C.R. Evers said...

Great interview Shelli! Krista critiqued the 1st 10 pages of one of my WIP's at a retreat and her advice was spot on. It revolutionized my entire MS. I have a ton of respect for Krista and find it very intersting to read her perspective on internet/marketing and the writer.

Thanks! Great interview!

I'll be sure to link this interview to my blog!

Christy

Irene Latham said...

Shelli - your blog is looking AWESOME!! And I am loving the interview series. THANKS.

Heidi R. Kling said...

This was great! Google alert pointed me over here and I agree with Krista 100%--Forest of Hands & Teeth is SUPER awesome. Buckle your seat belt for one terrific ride!

beccaajoy said...

Totally invaluable is right! Thanks for taking the time to do these, Shelli!

a brilliant blog said...

great questions

Christina Farley said...

Great interview! I heard her speak at SCBWI in LA. I love all the books she has edited.

sharigreen said...

Thanks so much for sharing this info!

Jessica Burkhart said...

So great! Thanks for the interview. :)

Angela said...

Thanks for the interview!

Vivian said...

Nice interview! Thanks for sharing with us!

taralazar said...

Lots of useful, practical advice in this interview. Thanks!

Marcia said...

Thanks for the interview. Having recently published a novel for middle grade readers, I've been surprised by the demands of marketing my work. These comments are helpful and timely for me.

Marcia Calhoun Forecki
Better Than Magic
www.eloquentbooks.com/BetterThanMagic.html

Carrie Harris said...

Fabulous interview! And The Forest of Hands and Teeth is right at the top of my list of must-reads!

A. said...

getting blurbs from the folks you make contact with online. Brilliant! Vshecter

Betsy said...

Ug- I NEED a website!

A. said...

Ohhh, I'm glad to read that Krista has been acquiring darker projects. That makes me hopeful for my YA...

Angie Frazier said...

I'm so happy to read this right now. I've been wondering if my blog is worthwhile, and I realize it is. Thanks! Also, I'm reading Forest of Hands and Teeth right now and it's brilliant. Thanks Shelli and Krista!