- Start your marketing of your book at least 28 weeks (7 months) before your book hits the shelves. This begins with a marketing plan and target audiences.
- Never give up your marketing efforts as long a s a book is still in print.
- Those sales give you a track record in publishing. Do three things every day
1. Can of Worms
Whether you liked Sarah Palin or not, I am afraid she opened a can of worms by running for President. Now, does everyone think they can pretend they have qualifications to run for office.
Now we have Fran Drescher running for a NY state Senate Seat? Seriously?I loved Nanny and all (not!) and was impressed with her fight against cancer. She was on Larry King Live last night announcing "throwing her hat in the ring" with Caroline Kennedy. Oi!
2. Treasure Trove
A green rat believed to be extinct for 11 million years (OI what is it with rats!) , a spider with a foot-long legspan, and a hot pink cyanide-producing "dragon millipede" are among the thousand newly discovered species in the largely unexplored Mekong Delta region. Rock on! This is cool and gives me hope that we can turn this planet around.
3. Shopping Study
Finally I have an excuse to shop. (See hubby, I told you I couldn't help myself!). Basically ladies, we are targeted and lured into shops. (I knew it!) "The entire shopping experience — from packaging design to advertising to merchandising to store design — is generally geared toward the female shopper." Now I know it's called Target and why the logo is a bullseye!
4. Adam Walsh
Ok this story has always fascinated me. It happened in 1981 close to where I lived in Vero Beach, Florida. I was 10 and I remember the case being all over the news. Parents around my little Florida town were scared because they did not catch the perpetrator and batted down the hatches. I remember not being allowed to walk home from school for a while. Which sucked at the time. I even remember hearing my parents talking about the little boy and how his head head was found in a canal. I remember, back then, for the first time understanding that bad people were out there and they preyed on kids. Now, today, they think they have solved the case! 28 years later. Good for science that they can get this guy and that they can get Casey Anthony all based on forensic science. Amazing!
5. Jim Carey - watched him on Larry King. I adore him. he is funny and sweet. I loved the way he talked about how he grew up to be funny. Evidently his mom was sick and he always tried to make her laugh. I was surprised at how open and deep he was. Cant wait to see Yes Man. I had no idea it was based on a true story of a guy who really said Yes to everyone for a year and then wrote a book (of course).