This can be used when you are dealing with media contacts in trying to get placement in newspapers or magazines.
Before, you can use this information, you will need to have/create a story for yourself that you can wrap your press release around. For example: if you are donating your speakers fee and speaking at an under-privilege school about writing. If you are headlining a fundraiser event and giving % of proceeds form your book. You can highlight something in the book that is useful to readers (especially if it is nonfiction).
The goal of a press release is to inform the press of your book and tell the media why you would be a good story to pick up. It is a story that presents your product in a newsworthy way.
- A press release can be 1-2 pages. One Page is Ideal.
- This is the first thing a media contact will want to see.
- Remember, a reporter or media outlet is only interested in stories for its reader. It is not really interested in selling your book.
- Decide "what is your story?" Are you doing an event, volunteering, speaking engagement. etc. Come up with a benefit for the reader.
- Place FOR IMMEDIATE RELEASE in upper left corner
- Make it newsworthy. Tie into to an event. Tie into hot stories, other products, list awards/prizes.
- Change press release periodically (maybe quarterly)
- Catchy Headline - You must have a headline that grabs the media's attention so they pick up your story.
- Lead - first paragraph should cover who, what, when, where and how
- Book Info. - Provide book information such as ISBN, Publisher, Publication Date, Price, # of Pages.
- Bio - One paragraph at the end of the press release about you.
- Contact information - include phone, address, email
- More information - put media section on web site with easily-accessed information
Steps to get press:
- Call to pitch story. Best time is 9am-noon.
- Don't pitch story right away. Ask if it is a good time or schedule a time to talk about a story idea.
- Practice your pitch until you have memorized it and it is natural.
- Follow up interest with press kit.
- Call again to follow up after press kit is received.
- Publicityinsider.com has free information on how to do a great press release.
- PR Formats: http://www.publicityinsider.com/release.asp
- PR Release sites: PRWEB.com or PRnewswire.com