Happy Marketing Monday!
I highly recommend Guerilla Marketing for Writers by Jay Conrad-Levinson
The book covers 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. This mostly pertains to nonfiction but I think anyone can utilize these strategies.
In addition, Guerilla Marketing covers 15 marketing secrets that you must think through to have a successful marketing plan:
- Content - first you need to write a great book before you can market it.
- Commitment - you must commit to creating a marketing plan and then do 5 things for your marketing every day.
- Investment - think of money you put into marketing as a long-term investment.
- Consistent - be consistent on the frequency and quality of your marketing messages.
- Confident - consistency creates familiarity and familiarity creates confidence. Confidence is more important than price or other packaging factors.
- Patient - Know it will take time to build and execute an effective plan. Follow up to ensure results.
- Assortment - use many different marketing tools to reach different people. Don't only use only 1 or 2 ways. It will only get you so far.
- Subsequent - focus on creating readers for life more than you focus on sales.
- Convenient - make it easy for people to reach you and have access to your books.
- Amazement - excite your readers. technology has a high "Wow" factor in marketing these days (vlogs, twitter, trailers etc).
- Measurement - track the effectiveness of your "marketing weapons". Eliminate what fails, continue what works.
- Involvement - Did you know that it costs 6x more to get new readers than to keep old readers? Stay involved with your readers frequently - web sites, forums, emails, newsletters etc.
- Dependent - create "win-win" dependencies that enable everyone to achieve goals
- Armament. - use up-to-date technology to promote your work. Don't get outdated.
- Consent - by being a source of information, you are silently gaining consent to market to your readers.
Let me know if you have any questions on these secrets to marketing success.
Hope this helps...